As the Green movement expands from a trend to a way of life, organic foods have become increasingly popular. This has led to the rise of the organic restaurant. Although prices may be higher than those establishments who serve traditionally grown food, there are social, cultural, and political benefits to this form of restaurant. A rise in consumers who wish to know where their food comes from and exactly what is in it produces the ideal customer for this type of restaurant. Organic restaurants also have positive impacts on the economy through job production and the use of local farms and businesses. Opening an organic restaurant sends the message that healthy choices of food are available and convenient. It also shows that the restaurateur cares for the health of the community.